The Aptitude to Create Great Content Is Key to Captivating Customers And Rankings
This is not another “SEO is dead” hit piece. Nor is it an “SEO isn’t dead, it’s changing” sidestep of the same topic. This is the most obvious SEO flunky of all time: You need superiority content to rank today, so make your creative team part of your SEO scheme.
SEO is alive and well, mainly technical SEO, given the position of mobile first and site speed. However, on-page SEO is no longer the difference creator it used to be.
These days, everyone has a solid SEO strategy. That, united with improvements in search engines, has moderated the impact of some SEO strategies.
In many respects, that’s the ultimate goal. Google’s endgame has always be situated to develop a search engine that’s affiliated to a right-hand librarian that answers your every question with a curated list of astonishing resources.
Though that’s still a ways off, recent algorithm advances that place a finest on user experience have made search frequently more human.
In the last few years, there’s been a shift:
- Uncooperative, exact-match keywords are out and semantic speech is in the content.
- Short, thin blogs are dead, giving rise to enlightening long-form pieces
- Keyword density has been replaced by user appointment as the crucial ranking factor
We’ve finally reached a point where it’s not only OK to create content for people rather than algorithms, but you’ll be rewarded for it. With billions of pieces of content twisted each year, it’s stiffer than ever to rank. Your content needs to cut through the noise and stand out.
The Black Art Of SEO
Perpetually, any discussion about SEO strategy in the last 10 years has triumph upon the same touchstones:
- Title tags
- Meta descriptions
WHY EVERY SEO STRATEGY NEEDS THE CREATIVE TEAM
Those same terms have been part of nearly every cardinal marketing discussion for over a period, yet they remain a mystery to most dealers and content creators. To make things worse, in the last couple of years, SEO has grown-up to include even more arcane terms:
- Site speed
- Bounce rate
- Dwell time
- Mobile-first indexing
How do you make SEO even more unapproachable to the crowds? That’s right, add a quantity of analytics.
On the surface, it seems as though SEO has gone from some numinous dark art run by specialists uttering about black hat strategies, to metrics-obsessed data craniums slurring about analytics only they understand.
It would seem what was once puzzling has now become confusing, with an supplementary layer of difficulty terrified in for good measure.
In reality, though, the opposite is true.
While it’s true that search engines are evolving at breakneck speed, incorporating AI and machine learning, it could be argued that those advances are actually making SEO easier for the common folk.
The better Google becomes at sympathetic content, evaluating its quality and measuring user experience, the less important traditional on-page SEO campaigns become. At the same time, though, the quality of your content becomes exponentially more important. WHY EVERY SEO STRATEGY NEEDS THE CREATIVE TEAM